Prima Design started working with local architects and producers which brought local Florentines into the global spotlight. The Prima Design Florence studio became the design control center for the rapid worldwide expansion of the luxury goods brand, providing customized and efficient solutions for every Ferragamo project. The design team traveled to all the locations in Europe to do designs that were recreated in other countries by local architects. Prima Design would be informed each time the location scout would find the perfect spot for a new location and start working on adapting the branding.